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Find out how we made a sexy, sophisticated site for one of Australia's top swimwear brands, Busywear.
Busywear is a funky, flirty and fun swimwear company that are taking the Australian beach lifestyle to the world with their ranges for men and women designed by former international model Summer Fisher. They have all the latest styles for women from bikinis to one-pieces in their Busysummer range, and the Busyballs range features simple, classic mens swimwear.
The Brief
In order to sell their products around the world, Busywear needed a professional website with a sophisticated shopping cart system that would allow for users to pay in different currencies. They also needed their site the reflect the flirty and sexy nature of their brand and showcase all their swimwear designs creatively and professionally. Busywear have a very loyal client base so they also wanted a way to keep them up-to-date with the brand and also to collect their details for marketing purposes.The Solution
Bloomtools created the perfect site for Busywear - it looks great and has the functionality they need to run their online business. The design team matched the brand perfectly with the bright colours and modern layout and the photo gallery software allows Busywear to display all their swimwear designs in an attractive lightbox format. Using the blog software, the Busywear team can keep their clients up-to-date with their new products and special promotions and the newsletter sign-up box on the home page allows them to build their database to send personalised email marketing to their clients.The site is backed-up by the Bloomtools shopping cart system. All their products are displayed professionally on the website and customers can easily buy online in a secure environment using any currency. The shopping cart also saves the Busywear team lots of administration time because it has in-built inventory controls systems to manage their stock levels and all the transactions occur automatically without any input from them.
The Busywear site is a great example of how a business can get more customers, make more money and save more time by having an effective website.
The Products Used
View website: www.busywear.com
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